In the exciting and sometimes chaotic environment of the Internet, there is a fast-growing trend toward website advertising. In 1996 advertising revenue from the Internet was $100 million. In 2006 that number grew to over $15 billion. This represents a compound annual growth rate of 62.7%, over the ten-year period!
Since then, Web advertising expenditures have continued their spectacular double-digit annual growth. This extraordinary trend demonstrates a powerful medium that produces results for advertisers!
Web advertising is unique in that it initiates an interaction with the viewer. Once the viewer's attention has been captured, an interaction (i.e. a click to your company's website) will follow. This interaction and the resulting linking to your company website provides you with a highly qualified prospect. It enables you to more fully explain your company's products and services and move prospects along through the sales cycle anytime, day or night. Add to that the brand identification and image advertising that viewing of your Target Banner or Section Sponsorship ad will provide. We think you will agree that your presence on the Connecticut Funeral Directors Association website will be viewed by a large, tightly-focused audience that makes up your company's most sought-after market demographic.
Your present and future customers visit the Connecticut Funeral Directors Association website everyday. It all adds up to a specialized market that is eager for the products and services that your company offers. And because you are advertising on the CFDA website, your new customers will come back to ctfda.org again and again, providing repeat exposure to your advertising message.
CFDA is offering two different programs - a traditional online Target Banner ad program and a unique Section Sponsorship program. A select group of CFDA suppliers will benefit from participation in one or both of these new programs. Download a copy of the Online Advertising Rate Card.
Target Banner Ad Format
The Target Banner ad format is comprised of a custom graphic image. It contains your message and can include text and graphics. It will be continuously displayed on your chosen page of the CFDA website. The custom design of your Target Banner ad is included in the advertising price and is based on your direction and subject to your approval. Your Target Banner ad will be linked to your company website. Your Target Banner will be returned to you for your unrestricted use at the completion of your advertising term, upon written request.
Target Banner ads on ctfda.org are available in three popular sizes:
Please note the following and act now for the best choice of styles and locations.
A limited selection of high-traffic sections of the CFDA website are available for sponsorship. Sponsors have a special banner ad on each page that includes the text “This section sponsored by.” The banner includes your logo and the message of your choice.
Similar in design to the Target Banner ad format, the Section Sponsorship ad is comprised of a custom graphic image. It contains your message and can include text and graphics. It will be continuously displayed on each page of your chosen section of the CFDA website. The custom design of your Section Sponsorship ad is included in the advertising price and is based on your direction and subject to your approval. Your Section Sponsorship ad will be linked to your company website. Your Section Sponsorship ad will be returned to you for your unrestricted use at the completion of your advertising term, upon written request.
The following sections/pages are available for Section Sponsorship advertising:
Members Only Section
Optional Additional Services
Would you rather your company's website be positioned within the top 100 or the top 10 listings of all the major search engines? Your odds of higher placement are significantly improved by using the CFDA Announcement Service for your Target Banner or Sponsorship ad. And since your ad is linked directly to your website, more ad traffic always means more qualified prospects visiting your company's website. With CFDA's Announcement Service, your CFDA online target banner or sponsorship ad can mean more orders for your company and turn your website into a real customer-generating machine!
Order Form Module
An add-on Order Form Module enables visitors to your Target Banner or Section Sponsorship ad to place orders for up to 5 of your company's products or services. A dedicated webpage will be created to expand on your banner message. It will be linked to a custom form designed to deliver order or demographic marketing information directly to you. The Order Form Module will reside on a Secure Server and will enable your customers to safely transmit their credit card or other private information directly to your company for order processing. Each order is immediately emailed directly to your designee. An order confirmation is sent to your customer with each order. The order information is also stored in a secure database file, available for download and import into most popular spreadsheets, databases or word processors.
1 Includes form development, installation, hosting, maintenance and technical support.
2 Includes hosting, maintenance, technical support and form update. advertising Policies
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